Nov 18, 2019
Today’s episode is a fantastic story about chasing a dream despite
the difficulty, and getting creative despite the setbacks. In 2011
Dr. Aaron Hinde and his friend Orion whom he met at the crossfit
gym created the Lifeaid beverage company after Aaron realized that
there was not a healthy alternative to the energy drinks sold in
stores. Having no money, no experience and entering an industry
with a 99% failure rate, they pushed on by focusing on creating a
product that people would love. After succeeding in creating a
healthy, low sugar, great tasting energy drink that worked… they
realized that the much more difficult task was getting
distribution. How could they take on the giants such as Monster and
Red Bull and get shelf space when NOBODY knew who they were? This
is where they got creative and changed their model. This pivot
changed everything. Lifeaid quickly grew and is now selling 2.5
million cans per day and they are on track to do $35 million in
revenue for 2019. You can now find the Lifeaid brand beverages at
most grocery stores and gyms around the country. This is an
incredible story about persistent and out of the box thinking.
Resources: www.Lifeaidbevco.com
Sponsors: This episode is brought to you by Mentr. A new
platform launching soon where you can make money teaching others
anywhere in the world your passion, skills, or hobbies. Learn more
about the pre-launch at www.getmentr.com